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1 рекламное издание
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2 Werbekartei
Werbekartei
publicity index;
• Werbekolonne team of canvassers;
• Werbekonzeption advertising concept, media conception;
• Werbekosten advertising (publicity) expense (expenditure, outlay, costs), media cost;
• Werbekostenpauschale standard deduction for expenses (US);
• Werbekraft publicity (attention, US) value, advertising appeal, selling (pulling) power, (Blickfänger) eye catcher;
• Werbekurzfilm spot[film], quickie;
• Werbekurzspiel advertising sketch;
• Werbeläufer mit Rückenplakat sandwich man;
• Werbeleiter publicity (advertising) manager (director), publicity representative (director), promotion manager;
• Werbeliteratur advertising literature;
• Werbemanager publicity representative;
• Werbemanuskript advertising matter;
• Werbemappe publicity kit;
• Werbemasche publicity gag;
• weiche Werbemasche soft sell in advertising;
• Werbemaßnahmen advertising measures;
• nachfassende Werbemaßnahmen follow-up;
• periodisch unterbrochene Werbemaßnahmen intermittent advertisement (ad, US) campaign. -
3 Prospekt
Prospekt m FREI, MEDIA, V&M booklet, brochure, pamphlet* * *m <Frei, Medien, V&M> booklet, brochure, pamphlet* * *Prospekt
[price] catalog(ue), brochure, pamphlet, literature, booklet, handout, prospectus, circular note;
• kostenlos angeforderte Prospekte literature sent gratis on request;
• ausführlicher Prospekt descriptive catalog(ue);
• einseitig bedruckter Prospekt leaflet;
• eingelegter Prospekt cover fold;
• kleiner Prospekt broadsheet;
• vom Vertreter überreichter Prospekt salesman’s folder;
• von Hand zu Hand verteilter Prospekt handbill;
• zusammengelegter Prospekt folder;
• Prospekt über die Ausgabe von Obligationen bond circular;
• Prospekt für den Handel trade folder;
• Prospekte hier erhältlich prospectuses sold here;
• Prospekt wird zugeschickt literature on request;
• Prospekt lancieren to issue a prospectus;
• Prospekt verschicken (versenden) to circularize, to send out a prospectus;
• Prospektangebot circular offer;
• Prospektblatt broadsheet;
• Prospekthaftung prospectus liability;
• Prospektherausgabe issue of a prospectus;
• Prospektmaterial [advertising] literature, handout material;
• Prospektumschlag prospectus cover;
• Prospektversand circularization;
• Prospektversand durchführen to send out a prospectus;
• Prospektverteilung distribution of circulars;
• Prospektzwang prospectus method. -
4 Reklamebroschüre
Re|kla|me|bro|schü|ref(advertising) brochure, handoutReklámebroschüren — advertising literature
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5 Werbung
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6 рекламные издания
Business: advertising literature, promotional literature -
7 печатные материалы
1) Economy: hard-copy publications2) Advertising: literature (особенно пропагандистские)Универсальный русско-английский словарь > печатные материалы
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8 рекламные проспекты
Business: advertising literatureУниверсальный русско-английский словарь > рекламные проспекты
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9 Prospektmaterial
Prospektmaterial
[advertising] literature, handout material -
10 Werbeliteratur
Werbeliteratur
advertising literature -
11 literatura publicitaria
f.advertising literature. -
12 вспомогательная литература
Advertising: supplementary literatureУниверсальный русско-английский словарь > вспомогательная литература
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13 издания для служебного пользования
Advertising: grey literatureУниверсальный русско-английский словарь > издания для служебного пользования
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14 литература для бесплатной раздачи
Advertising: take-one literatureУниверсальный русско-английский словарь > литература для бесплатной раздачи
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15 литература о товаре
Advertising: product literatureУниверсальный русско-английский словарь > литература о товаре
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16 литература об областях применения товара
Advertising: application literatureУниверсальный русско-английский словарь > литература об областях применения товара
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17 литература по маркетингу
Advertising: marketing literatureУниверсальный русско-английский словарь > литература по маркетингу
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18 литература по самосовершенствованию
Advertising: self-improvement literatureУниверсальный русско-английский словарь > литература по самосовершенствованию
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19 литература по товару
Advertising: product literatureУниверсальный русско-английский словарь > литература по товару
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20 печатные издания фирмы
Advertising: company literature (в т.ч. престижного характера)Универсальный русско-английский словарь > печатные издания фирмы
См. также в других словарях:
literature — lit‧e‧ra‧ture [ˈlɪtrətʆə ǁ tʆʊr] noun [uncountable] 1. MARKETING information about a product, company etc: • The speed quoted in the sales literature is frankly optimistic. • advertising literature … Financial and business terms
advertising — in the broadest sense of making goods publicly known developed as early as commodity exchange took shape in human society. In China, as elsewhere, the earliest medium of advertising was oral and even musical. The Book of Odes recorded an entry in … Encyclopedia of Contemporary Chinese Culture
Literature of Taiwan — is different from Chinese literature, but many books popular in China are also popular in Taiwan.PoliticsIn fact, with the establishment of the Communist regime in China in 1949, books from China were not often published in Taiwan and books from… … Wikipedia
literature — [lit′ər ə chər, li′trəchoor΄] n. [ME litterature < OFr < L litteratura < littera, LETTER1] 1. the profession of an author; production of writings, esp. of imaginative prose, verse, etc. 2. a) all writings in prose or verse, esp. those of … English World dictionary
advertising — /ad veuhr tuy zing/, n. 1. the act or practice of calling public attention to one s product, service, need, etc., esp. by paid announcements in newspapers and magazines, over radio or television, on billboards, etc.: to get more customers by… … Universalium
literature — /lit euhr euh cheuhr, choor , li treuh /, n. 1. writings in which expression and form, in connection with ideas of permanent and universal interest, are characteristic or essential features, as poetry, novels, history, biography, and essays. 2.… … Universalium
literature — noun 1) English literature Syn: writing, poetry, drama, prose 2) the literature on prototype theory Syn: publications, reports, studies, material 3) election literature … Synonyms and antonyms dictionary
ADVERTISING: Infomercials — ▪ 1996 In 1964 a gadget inventor and salesman named Ron Popeil started a company named Ronco and became instrumental in creating the television infomercial industry in the U.S. Poised between superficial talk shows and the strident tones of … Universalium
literature — /ˈlɪtrətʃə / (say litruhchuh), /ˈlɪtərətʃə / (say lituhruhchuh) noun 1. writings in which expression and form, in connection with ideas of permanent and universal interest, are characteristic or essential features, as poetry, romance, history,… …
Tobacco advertising — Part of a series on Tobacco … Wikipedia
Alcohol advertising — is the promotion of alcoholic beverages by alcohol producers through a variety of media. Along with tobacco advertising, it is one of the most highly regulated forms of marketing. Scientific research around the world conducted by governments,… … Wikipedia